India is the seventh-largest country by area and the second most populous country and the largest democracy in the world. If your target market is India, then to say that you have a large audience is only an understatement. The vast area of India can barely be appreciated if you look at a map of India. If your target audience is in India, you have to understand that they would be spread over a large region and they all will have their own unique features that will be as different from each other.
Every marketer must understand that there is no such thing as an average Indian. Each Indian customer that they are trying to reach out to different and unique. For the sake of marketing plans brand managers will categorize their target audience, but the fact remains that there is no way to truly categorize the Indian audience unless you have an understanding of your audience. Indians come from a diverse culture and their choices, beliefs, and behaviours are affected by their education, background, peers, etc. And when a company is marketing their products or services online to this audience they have to take all these factors into consideration.
As a foreign company, understanding your Indian market may be a trying task. What works for the markets in your own country will not work in Indian markets. For example it is very common in the West to make jokes about religion, but this practise is a serious offense in India – a country that has diverse religious beliefs and is very deeply rooted in religion. An online marketing agency in India would be the best choice for the task of marketing a product or service online to an Indian market. Your online agency should know the pulse of the target audience and the current trends followed in the market. Your online marketing strategy should encompass all the learnings from the market and also be able to stay prepared for unseen circumstances because the Indian market scenario can change unpredictably.
The online marketing agency in India that you hire must be able to provide you with measurements and statistics in real time of the target market and then back them up with suitable strategies and campaigns that can help you as a manufacturer gain customers and their loyalty. You need to ensure that the strategy proposed and finalised upon that you will eventually follow is in tune with your own marketing plan and the strategies is in sync with your overall marketing strategy.
Lastly exploring new markets is an exciting journey and it is advisable that you shouldn’t shy away from trying out something new.
Every marketer must understand that there is no such thing as an average Indian. Each Indian customer that they are trying to reach out to different and unique. For the sake of marketing plans brand managers will categorize their target audience, but the fact remains that there is no way to truly categorize the Indian audience unless you have an understanding of your audience. Indians come from a diverse culture and their choices, beliefs, and behaviours are affected by their education, background, peers, etc. And when a company is marketing their products or services online to this audience they have to take all these factors into consideration.
As a foreign company, understanding your Indian market may be a trying task. What works for the markets in your own country will not work in Indian markets. For example it is very common in the West to make jokes about religion, but this practise is a serious offense in India – a country that has diverse religious beliefs and is very deeply rooted in religion. An online marketing agency in India would be the best choice for the task of marketing a product or service online to an Indian market. Your online agency should know the pulse of the target audience and the current trends followed in the market. Your online marketing strategy should encompass all the learnings from the market and also be able to stay prepared for unseen circumstances because the Indian market scenario can change unpredictably.
The online marketing agency in India that you hire must be able to provide you with measurements and statistics in real time of the target market and then back them up with suitable strategies and campaigns that can help you as a manufacturer gain customers and their loyalty. You need to ensure that the strategy proposed and finalised upon that you will eventually follow is in tune with your own marketing plan and the strategies is in sync with your overall marketing strategy.
Lastly exploring new markets is an exciting journey and it is advisable that you shouldn’t shy away from trying out something new.
